PR 2017 No. 11
FPS – An Award-Winning Brand
FPS combines “heart and mind”. Client focus is a core characteristic of the brand. FPS is a German corporate law firm that employs around 140 attorneys across four locations – a law firm that stands out not only by virtue of its excellent legal advice, but also its consistent brand management. As an industry forerunner, FPS has adopted a coherent identity and thus communications with recognition value and integrative appeal – a clear message in a distinctive design that is unique in the legal advice business.
FPS combines heart and mind, strength and agility, expert knowledge and human kindness. The law firm thus embodies – both in size and form – a new, modern kind of legal enterprise with not only a broad position, but also highly precise operations, exceptional responsiveness and outstanding client care – always going that one step further to meet its clients’ expectations.
The design intentionally sets itself apart from formats that are customary for the industry and conveys the firm's qualities with precision. The logo combines stability and openness, and its “red edge” is distinctly recognizable. The imagery, featuring creative illustrations, produces a distinctive, contemporary look. Finally, the claim is straight to the point: “FPS. Legal advice. Made for you.” Client focus is a core characteristic of the brand. The firm’s personalized approach, entrepreneurial mindset and eagerness to work in partnership with others are all expressed in the succinct claim, which is a common thread throughout the firm’s communications.
GERMAN DESIGN AWARD 2018 – EXCELLENT COMMUNICATIONS DESIGN CORPORATE IDENTITY WINNER
Our client magazine "FPS VIEWS" has won the GERMAN DESIGN AWARD in the category EXCELLENT COMMUNICATIONS DESIGN – CORPORATE IDENTITY!
Already in 2015 FPS was nominated for the GERMAN DESIGN AWARD – EXCELLENT COMMUNICATIONS DESIGN for the new brand identity.
A FIRST-RATE PRIZE FOR FIRST-RATE DESIGN: THE GERMAN DESIGN AWARD.
How is design evolving – around the world? What are the groundbreaking trends, and who’s behind them? The German Design Award is one of the most widely recognised international design awards, honouring first-rate entries in the field of product and communications design.
GERMAN BRAND AWARD 2017 – INDUSTRY EXCELLENCE IN BRANDING GOLD
FPS has won the GERMAN BRAND AWARD 2017 in Gold in the “Industry Excellence in Branding” category. With this award, the jury of branding experts acknowledged the quality and consistency of the FPS brand. Each year, renowned companies in all sectors, from major automotive manufacturers to the best product and company brands, compete for the German Brand Award. In addition to the distinctive visual design and striking branding work, the jury particularly praised the well-thought-out, comprehensive strategy, which is based on values, defines clear goals, and gets employees on board. FPS thus occupies an outstanding position in terms of branding among German business law firms and has made it right to the top in the world of branding.
FOR THE BEST ON THE GERMAN BRAND SCENE: THE GERMAN BRAND AWARD.
The German Brand Award pays tribute to successful brand strategies in Germany. It identifies, honours and presents unique brands and brand builders. In its inaugural year 2016, the new competition received over 900 entries and established more than 70 million contacts – a clear sign that the award has quickly caught on as a way of communicating outstanding brand strategies.
RED DOT AWARD 2016 – COMMUNICATION DESIGN WINNER
Our client magazine "FPS Views" has received the Red Dot Award: Communication Design 2016. As a result, we are now a major league player not only in the legal arena, but also in terms of design quality and communications performance.
The Red Dot award is among the most sought after awards for excellence in design, rewarding the best advertising campaigns, products, marketing strategies and communication solutions world-wide. The jury is an international group of experts comprising preeminent designers, highly regarded design professors, industry experts and specialty journalists.
FPS prevailed against competitors and submissions from 46 countries (!) and thus is among the businesses with the best communications performance. We are delighted that FPS will from now on bear the Red Dot quality seal and ranks among the most creative shining stars of the industry.