Houston, USA

Avoid These Common Marketing Mistakes Professional Firms Make

By Christine Hollinden, Hollinden | marketers + strategists

The role of marketing in professional firms is more important than ever. Firms must build awareness, fill their funnels, nurture leads, and position themselves as knowledge leaders. These actions turn prospects into clients, and then into referral sources. Marketing tends to be an afterthought, but to thrive, it must be at the front of your mind. Avoid these mistakes that hinder success.

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Starting a Business in Finland

By Taru Turunen, Rantalainen Oy

Finland might be one of the best countries in the world to set up a company – with its clean environment and stable economic and political conditions the country sets the perfect surrounding for developing your business.

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The millennial market

By Jennifer McCloskey, Girardi Associates

The millennial generation was born between 1981 to 1996. By the year 2025, over 70% of our workforce will be millennials. Knowing who composes the workforce will help determine how we work together. Millennials have a strong desire to build coalitions and to leverage the power of socialisation. As a result, they are very technology dependent.

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mobile gaming

Mobile Gaming Industry in Turkey

By Ufuk Karaibrahimoğlu and Mert Arar, Financial Axis Independent Audit & Consulting Inc

Starting in the early 2010s, the number of mobile gaming start-ups has been increasing rapidly and Turkey has transformed itself into a hub. The number of experienced developers in Turkey, combined with important government incentives and the depreciation of the Turkish Lira against foreign currencies, have created a solid foundation. Newly founded Turkish mobile gaming start-ups enjoyed early success and increased in both revenue and active player numbers. The attention of global investors was increasing more and more as the Turkish Lira fell, decreasing the development costs and increasing the competitive advantage of Turkish start-ups. The COVID-19 pandemic was a catalyst in the industry; as people were forced to stay indoors, the demand for mobile games increased significantly. As Peak Games emerged as Turkey’s first unicorn, the Turkish mobile gaming industry experienced rapid growth and an increase in investor attention. Now let’s take a closer look at the Turkish mobile gaming industry.

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Ankara, Turkey

The Dynamic Startup Scene in Turkey

By Meriç Çavuşoğlu, Financial Axis Independent Audit & Consulting Inc

The concept of “Startup”, something that was rarely heard of and in which only a handful of people were interested in Turkey at the turn of the 2010s, has today become a paramount part of the country’s technology sector. With its huge young population, surging number of educated people, and increasing levels of internet usage, Turkey has created a very dynamic startup ecosystem over the past decade, during which dozens of new startups were founded, numerous angel investors and venture capital firms emerged, lots of exits were made, and a supportive infrastructure was built with growing numbers of accelerators and beneficial government initiatives.

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Transition to Working via Digital Platforms

By Prof Sergio Guerrero Rosas, Guerrero y Santana, S.C.

In this new age of technology, businesses must be quick to adapt to every incoming change in order to stay relevant, and, currently, the most common strategy is to transition from a physical business model to an online or virtual model.

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What Law Firms Can Learn from Consulting Firms

By Lucy Hirst, Openside Tutor

At Openside we are often struck by both the similarities between law and consulting business models, and the differences in approach and mindset to generating and delivering work. If a firm could combine the best of a law firm’s “IQ” (content) with that of a consulting firm’s “EQ” (or, ability to truly understand a client’s context), that firm would be unstoppable.

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M&A Aren’t the Only Letters Business Owners Need to Know When the Time Comes to Sell

By Christopher Helmrath and Greg Hogan, SC&H Capital

Business owners considering the sale of their privately held companies might want to bone up on their ABCs in advance of the potential economic downturn. While the M&A market is still active, business should get educated on all of their transition options in pursuit of the very best deal. They need to learn — and understand — four more letters: E-S-O-P.

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Why is the UK a great place to invest and expand your business?

Skyline of London

By Andy Jones, Haines Watts

If you are looking to expand, then the UK is a great place to do business. The UK has a wide and diverse marketplace covering many industries, such as automotive, aerospace and technology, to name but a few. For anyone looking to set up a manufacturing operation, distribution hub, service operation or even European headquarters, there are many reasons why the UK is the perfect place. The UK makes a fantastic export base and is one of the leading trading nations in the world.

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India’s civil aviation sector: can the ECB and FDI help it take off?

By Rajas Kasbekar, Little & Co.

India is currently the ninth-largest civil aviation market in the world and is expected to climb to number three by the year 2020, with only the USA and China ahead. Unfortunately, India’s aviation sector has faced turbulent times over the past few years. The sector suffered severe financial woes as a result of the sharp escalation in the price of aviation turbine fuel (ATF), devaluation of the rupee, global slowdown, high operational costs, intense competition, steep taxes and climbing interest rates.

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