By Paul Atkinson, Lawrence Grant, Chartered Accountants
You could say, “Marketing is like a railway engine – it pulls all the other departmental carriages along!” Every business needs a good marketing plan and, as important as marketing plans are, many companies do not devote enough time or resources to them. Without it, people cannot learn about your business and then buy your services from you.
By Nasiha Choudhury, Lawrence Grant, Chartered Accountants
Foreign investment in Indian startups, Consumer trends are changing so fast that businesses are struggling to keep pace. In order to make informed business decisions, many companies are now looking at their internal data. Could this be the result of a “data-driven” world? The use of Data Analytics can help businesses improve decision-making in the following areas:
By Derek Begue, PRA Global
The article will address the relevance of applying some focus on key international issues while interacting with clients. It will shed insight into how an individual firm can participate in that moment to increase firm reputation to clients, find new activities to grow billable hours, and discover referral opportunities. We will review specific examples related to the Trade Disputes originating from USA policy, Brexit, and Recent elections.
By Prof Robert Anthony, Anthony & Cie
It is important to highlight the acceleration of digitalisation globally, and the effect this has on business today. Things have evolved from the large mainframe computer to utilising the microcomputer. It is often using Apple and Microsoft technology, as well as Android software and equipment.
By Annarien Adams, Nolands Advisory Services
Many organisations have chosen to embrace the technology era and have in some form adopted IT within their businesses. Large corporates have embarked on extensive technology journeys, spending millions on transforming the way they work. Although organisations have made significant investments in IT some have overlooked the detailed risks that IT may pose to their business.
By Michael Davidson, Haines Watts
More than one in three (35%) business owners in the UK fear that their management team will cause them to hit a growth ceiling. Their concerns are legitimate – over half (53%) of management teams have never helped grow a business prior to the one they now work in.
By Evgeny Rudakov, A.D.E Professional Solutions
On 13 April Russian State Duma submitted draft bill #441399-7 ‘About measures of influence (counteraction) on unfriendly actions of the United States of America and (or) other foreign states’. Faction leaders and State Duma Speaker Vyacheslav Volodin have initiated a bill that spells out Moscow’s retaliatory measures against Washington’s anti-Russian policy. As Volodin told reporters on Friday, 13th April, ‘The bill was drafted as a tit-for-tat measure against the challenges mounted by the United States and its officials in the form of unfriendly and non-constructive actions, as well as the introduction of sanctions against the Russian Federation in general, its citizens and legal entities’.
By Antonio A. Boccia, Baldi Finance S.p.A.
Over the last few decades the business of football has grown significantly. The worldwide broadcasting of sport events by global media conglomerates, and the rapid acceptance and development of sport sponsorship have changed the traditional business model of football clubs, which historically has relied on match day revenues.
The globalization of football has, on one hand, brought football clubs additional revenue, generated primarily by commercial activities such as the sale of broadcasting rights, sponsorships and licensed merchandise. On the other hand, football clubs now must commercialize in order to remain financially competitive and sustainable in light of increased costs.
By Richard Levick, CEO of LEVICK
Part II of a two-part series
In today’s digital age, it’s not just the audience that’s changing. The Internet itself is also constantly changing to an extent that demands persistent attentiveness to the actual means of communication. The challenge is both strategic and tactical; in other words, companies must have both a game plan and a familiarity with the ever-evolving digital tools by which that plan can be made to succeed.
By Richard Levick, CEO of LEVICK
Part I of a two-part series
What separates success and failure in high-profile litigation communications and crisis? In working on hundreds if not thousands of high-profile matters around the world, we have found three consistent rules that separate success and failure, each involving basic behavioral tendencies that can dramatically alter the course of a crisis if not addressed with an “eyes wide open” attitude.
