By Nick Mason, Turtl
Today it's common knowledge that personalisation is a priority for modern businesses. Brands like Netflix, Amazon, and Google have shown just how effective personalised services can be for efforts in business growth, lead gen, click-throughs, and even customer loyalty. As a result, many others are already deploying personalisation, but customers are unimpressed.
By Paul Gambles, MBMG Group
The unknown origin of the saying “the road to hell is paved with good intentions” long precedes the current vogue for ESG (environmental, social and corporate governance) approaches to investing, but in many ways, it could have been coined for exactly that purpose, perhaps reflecting the long history of such concerns.
By Philip Cartwright, Abacus Financial Services Ltd
Gibraltar has been at the forefront of regulating crypto and blockchain space. The government, regulator, and local law firms combined into a working practice group and introduced their own regulations on 01 January 2018 for Distributed Ledger Technology (DLT).
By Chaitanya Kumar, SKC World
The COVID-19 pandemic has affected all of us. The intensity of the impact may vary, but no one can deny that they have been affected by this in one way or the other.
By Elisabeth Colson, Devry Smith Frank LLP
Sheltering in place is easier when needs can be met by a mouse-click, whether shopping, paying bills, or connecting with the outside world. Yet people are more frequently declining webinar invitations, and group catch-up calls now seem draining rather than fun. Yes, video fatigue is a “thing”.
By Sergio Fernández, Grup Vilar Riba
We are in a disruptive moment. This period constitutes an unprecedented challenge, but it must also be a period of opportunities to improve and create more robust and agile processes in our companies.
By Nasiha Choudhury, Lawrence Grant Chartered Accountants
Videos have gone from popular to essential over the last decade. Companies are recognising the importance of storytelling, adding a more “human” quality, and the benefits are seen in increased engagement and website traffic.
By William Johnson, The Openside Group,
William Johnson, Managing Director of The Openside Group, examines the critical influence that metrics have on behaviour and why what gets measured, matters.
By Sameer Kamboj, SKC World
Why would someone plan for failure? It may be a funny thought, but then why do so many plans fail instead of succeeding? It’s one thing to simply say that the plan went wrong, but quite another to admit that the reason it went wrong is that “we did not plan well!”
By Paul Atkinson, Lawrence Grant, Chartered Accountants
You could say, “Marketing is like a railway engine – it pulls all the other departmental carriages along!” Every business needs a good marketing plan and, as important as marketing plans are, many companies do not devote enough time or resources to them. Without it, people cannot learn about your business and then buy your services from you.