Create the Future - Tactics for Disruptive Thinking
Learn to Innovate Through Chaos, Crisis, Recession and Rapid Change
In our era of chaos and disruption, there are so many great opportunities within your grasp; however, most smart and successful people miss out. It is too easy to retreat from disorder and cling to the past. Ultimately, your potential is limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be?
Moreover, times of chaos cause people to retreat. But many of the most iconic brands in the world were actually founded during periods of recession, including Apple, CNN, Uber, HP, Disney, Microsoft, Pinterest, Square, Fortune Magazine, and dozens more. Chaos creates opportunity, always, if you know where to look.
“Create the Future” teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy’s high energy and provocative thinking with tactics that have been battle-tested through thousands of his team’s projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.
On top of all that, this is a doublesided book, paired with “The Innovation Handbook”, a revised edition of Jeremy’s award-winning book, “Exploiting Chaos”.
Tiltle: Create the Future – Tactics for Disruptive Thinking
Author: Jeremy Gutsche
Publisher: Fast Company Pr (10 March 2020)
Hardcover: 360 pages
Published: GGI Insider, No. 109, September 2020