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PR 2018 No. 21

XLS Partners advises Synergy Marketing Partners in its sale to EventLink

CHICAGO, IL – XLS Partners, Inc., an independent investment banking firm providing M&A advisory, capital raising, and debt advisory services, is pleased to announce that its client, Synergy Marketing Partners has been acquired by EventLink, LLC, , a portfolio company of Fort Point Capital.

Synergy, based in Lombard, Illinois, is the premier full-service digital, social, and live engagement marketing agency focused on building customized, multi-channel consumer engagement platforms for some of the world’s most recognizable brands. From high-octane brand activations and other live events to web/app development, email campaigns, social media strategy, and sweepstakes/rewards program management, the Company expertly marries multiple different and often disparate disciplines not commonly found in a single agency.

Headquartered in Sterling Heights, Michigan, EventLink has built a reputation for creating and executing some of the most logistically challenging marketing events in North America. Through a relentless focus on customer service and a dedication to delivering measurable returns, the Company has developed strong, contractual relationships with blue chip customers.

Members of Synergy will remain in the metropolitan Chicago area (Lombard, IL) and provide a new office location for EventLink primarily serving customers in the Midwest and west of the Mississippi. The new organization will consist of over 500 employees and hold significant agreements with major clients including; General Motors, BMW North America, Porsche Cars North America, Wunderman Agency, United States Navy, Jim Beam Suntory, Audi of America, Blue Cross Blue Shield of Michigan, Northwestern Medicine and Nissan North America. The combined companies provide 360-degree capabilities from ideation and creative development to execution and measurement through Synergy’s Glimpse platform.

“From the first presentation through close, XLS was first-class - a true partner in every sense of the word,” Justin Schwanke, Managing Partner of Synergy stated. “Having never been through the process before, Anthony made it easy - his team’s deep experience turned potential off-ramps into minor speed bumps. Jeff Schwartz and I would use Anthony and his team without hesitation for our next deal.”

Anthony Contaldo, Partner of XLS, commented, “Synergy has been rapidly growing for several years, and finding the right financial and strategic partner to maximize the Company’s growth potential was the primary goal of our process. From the first visit, the cultural and strategic match between Synergy and EventLink was obvious. A great deal for all.”

XLS acted as the exclusive M&A advisor to Synergy and the transaction was led by Anthony Contaldo, Partner. The transaction was completed September 25, 2018.

About XLS Partners
XLS Partners, Inc. is an independent investment banking firm that provides M&A advisory, capital raising, and debt advisory for select clients globally. Middle market companies and private equity funds rely on our creative solutions, thoughtful insight, and truthful advice when considering exiting their companies, making strategic acquisitions, partnering with private equity sponsors and raising debt or equity capital.

More information is available at www.xlspartners.com.


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